Work

Products and experience.

Built systems, product decisions and the evidence behind them. What is implemented, what is public, and what is still being validated.

The work behind the work

Commercial and operational experience.

Product work is informed by direct responsibility for customers, people, suppliers, deadlines and operating decisions.

01

The Nou Brand

Founder & CEO · Dubai · 2012–2018. Directed product development, buying, commercial operations, sales, supplier relationships and a multicultural team.

02

Shell

Five years in international corporate operations, including a year in management; a foundation in structured delivery and accountability.

03

AI evaluation

Outlier, since 2024. Evaluate AI-generated responses for reasoning, factual accuracy, adherence, grounding and communication quality.

This page distinguishes product development, public availability and validated outcomes. Private methods, client information and internal architecture are excluded. View verified visual evidence. Further product evidence and non-confidential demonstrations are available on request.

Services

Independent product review.

Get a structured assessment of an existing product, AI feature or defined prototype. Entry engagement: £1,250.

Services and pricing ↗